Female Stereotypes Portrayed In Disney Movies - Free Essay Example

Sample details Pages: 5 Words: 1636 Downloads: 8 Date added: 2019/04/12 Category Society Essay Level High school Tags: Stereotypes Essay Did you like this example? Recently, the Disney princess line has taken criticism for promoting passiveness, and the damsel-in-distress characterization; basically, endorsing female stereotypes (Coyne, Linder, Rasmussen, Nelson, Birbeck, 2016). This is important because if parents were aware of the gender stereotypes that Disney may portray in their films, they could essentially limit the gender stereotype exposure to children at a young age. Research has found that many different stereotypes have continued to be present in Disney films over the years despite a few occurrences of more positive representation (Haddock, Lund, Tanner, Towbin, Zimmerman, 2004). Don’t waste time! Our writers will create an original "Female Stereotypes Portrayed In Disney Movies" essay for you Create order While research has highlighted this fact, not enough research has been done to change the association Disney has with these gender stereotypes (England, Descartes, Collier-Meek). Disney has been seen to have an amplified gender world view, where male and female characters show their significant differences (Hoerrner, 1996). The top 20 Disney films according to IMDb that we have rated are as follows: The Lion King (1994), Beauty and the Beast (1991), Zootopia (), Aladdin (1992), Tangled (2010), Big Hero 6 (2014), Mulan (1998), The Little Mermaid (1989), Moana (2016), Snow White and the Seven Dwarfs (1938), The Jungle Book (1967), Robin Hood (1973), Frozen (2013), Pinocchio (1940), Alice in Wonderland (1951), The Emperors New Groove (2000), Cinderella (1950), Sleeping Beauty (1959), Bambi (1942), and Peter Pan (1953). These Disney films are especially important in regard to the information children can learn from watching them. If a child watches enough media throughout the day and multiple times during the week, there may be a possibility that gender stereotypes are being exposed. Previous research shows that engagement with Disney princess media/products, the female gendered stereotypical behavior was much more prevalent than amongst those without it (Coyne., et al, 2016). After taking this previous research into consideration, we can see that these films can play an important role in a childs learning about gender and can have a negative impact when it comes to the older films and child development. In our study, we plan to show whether female gender stereotyping has changed over the years throughout the most popular Disney movies. This is extremely important due to the fact that most children in present time gain their knowledge through media, which is having a significant impact on development. In the present study, we specifically have researched the degree to which female main characters conform to gender stereotypes in newer Disney movies more frequently than in older Disney movies. We hypothesized that older movies have shown less female main characters, and these female main characters act more stereotypical in their gender roles as well. Method For our content analysis, we chose to use the top twenty Disney films as determined by IMDb ratings. These films ranged from the years of 1937 to 2016. Each researcher in our group reviewed each film. Each of the main female Disney characters were identified by the gender pronouns (she, her, herself, etc.) used in context. After we identified each female main character, we used a Likert-type scale to rate how conforming (or not conforming) they were to our specified gender stereotype characteristics. There were two dependent variables in this study. The first dependent variable was when each movie was premiered. We reviewed the top 20 Disney films between the years of 1937-2016, in order to get a good range of popular old and new films. The second dependent variable was the ratings that each chosen Disney female main character was given by every one of our researchers independently. Main characters were identified as female when the characters were referred to with female pronouns, or whether they referred to themselves with female pronouns. The ratings we used consisted of assigning a number, 1 through 5, that best fits that character in terms of conforming to female gender stereotypes. Our group has translated the scale as the following: 1 = conforming, 2 = slightly conforming, 3 = neutral, 4 = slightly non-conforming, 5 = non-conforming. We agreed that the characteristics of conforming female gender stereotypes include characteristics such as: damsel in distress, caring, emoti onal, easily scared, etc. Each researcher then rated each of them with the scale explained above. Independently, each researcher decided who the female main characters were and rated them according to their roles in the films. The ratings consisted of assigning a number, 1 through 5, that best fits that character in terms of conforming to female gender stereotypes. For example, a character was rated a 1 if they showed signs of being physically weak, submissive, passive, etc. On the other hand, a character was rated a 5 if they showed signs of being physically strong, courageous, independent, etc. A 3 was often assigned for female main characters who were both conforming yet non-conforming at the same time (showing signs of both). Results Our research group ran a correlational analysis in order to see if there was a significance between the year the movies were released and the rating averages between each of us. The correlation between the year the Disney movies were released, and our rating averages were not significant, r (17) = .291, p = .258. Our analysis mean of all movies and ratings were reported as 3.1, and the standard deviation was 1.34. To put in other words, on average, the female main characters in the Disney films were about neutral (not conforming, yet not nonconforming) in terms of conforming to stereotypes. What this means is that there was no significant relationship between the year of the movie and how stereotypical the main Disney female characters portrayed their gender roles over time. In other words, since the correlation wasnt significant, we could get results that look like this at random too frequently for our liking. Also, when going through the list of Disney films and deciding which female main character we would rate, we had to take out the films that had no female main characters at all. This way we would only be analyzing just the females and not the males. It is worth mentioning that we, as a group of researchers, had great interrater reliability between all of our scores. The results of the Cronbachs Alpha were .929, which means that we all tended to agree with each other on how stereotypical each female character was. Gender messages in Disney movies have become less obviously prescriptive (Haddock., et al, 2004). Although gender messages have become less obviously prescriptive, they still remain, as we have seen in our results. Discussion The goal of this study was to identify how the female characters are portrayed in regard to gendered stereotypes in selected Disney movies over time. We predicted that older movies portrayed female characters more stereotypically and had fewer female main characters than in newer Disney movies. Contrary to our hypothesis, the rest of our results did not support our hypothesis. There was no significance difference between the year the Disney films were released and each female main character rating. Therefore, we concluded that Disney female main characters are not portrayed as less gender stereotypical over the years. In a different study based on princess stereotype roles, the results suggest that the princesscharacters do not all show traditional female gender stereotypes, and these stereotypes are not consistent (England., et al, 2011). These researchers of this different study show that after doing their content coding analysis, they found that all of the Disney movies show some sort of gender stereotypes one way or another (England., et al, 2011). Unlike the results from this similar study, in which all female main characters gender roles being slightly less conforming as time progresses, our results have shown that these female main character gender roles were not more or less conforming over time. We believe that the reasons for our results not matching our hypothesis has to do with our limitations. For example, one limitation on our study would be the sample size. We have such a small sample of Disney movies, and maybe our results would have been significant if we had a larger selection of Disney movies to rate. Another limitation would be flipping a coin to choose which female main character we were going to rate. If the coin would have landed on, for instance, a princess instead of a witch, we may have been able to achieve more significant results as well due to different ratings. Also, some of the moviesthat had to be taken out due to no female main characters could have affected our results, leaving us with an even smaller sample size. We also could have taken into account these certain films, and how they may play a part in our hypothesis, instead of just taking them out of the ratings completely. The last limitation would be the way each one of us individuals saw a cert ain character separately. If we all used the same scale to rate these characters, but saw the characters in different ways, this would have made our analysis biased. Some future directions our research group could possibly look into would be looking at not just the female main characters, but the male main characters and gender stereotypes as well. Choosing and rating the male main characters in Disney movies might have allowed us to compare the females to in regard to stereotypes, perhaps supporting our hypothesis. We wish that we could have looked into a bigger sample for Disney films, so we could have way more characters to rate across many different years. Future researchers should be more objective and more deliberate on which Disney movies are selected. Some of the more popular Disney movies in more recent years may be the ones which have less conforming gender-stereotype characters, whereas popular Disney movies in earlier years may have more conforming gender-stereotype characters. In conclusion, our results demonstrate that there is no evidence of Disney becoming more or less stereotypical in their female main characters. It appears as if Disney was not progressive in its stereotypical portrayal over the years of 1937-2016. Therefore, it is still not clear if Disney is willing to change their representations of female gender stereotypes from damsels-in-distress to more outgoing, adventurous, and courageous women.

Marketing Plan - Cafe - 988 Words

Assignment #5 – MKT 500 Marketing Management 1. Introduction The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals for a planned discount internet cafà ©. Cafà © Loco, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Cafà © Loco is the answer to an increasing demand. The public wants a place to enjoy delicious coffee products, at discount prices; a place to socialize and share these experiences with friends and colleagues and access to methods of communication (internet, multi-purpose systems). Cafà © Loco’s marketing team will perform due diligence and research the market leaders in†¦show more content†¦The company also owns the Seattles Best Coffee and Torrefazione Italia coffee brands. In addition, Starbucks markets its coffee through grocery stores and licenses its brand for other food and beverage products. (1) Starbucks number one strength is brand name recognition. This strength is so huge that is Starbucks is now part of American culture. Starbucks is also are a very technologically advanced company. Current press releases state that people with smart phones (Android, iPhone) will be able to download an app that will allow users to pay for their drinks by displaying a bar code on their phone at participating Starbucks locations. A weakness that will be part of our marketing strategy is pricing. Starbucks is widely considered to be a very pricey product, and with these tough economic times, Cafà © Loco will use this weakness as an advantage. 3. Differentiate from Competitors Cafà © Loco is faced with an exciting opportunity of being the first discount, national brand coffee house that can compete with Starbucks and their market share. By differentiating themselves, but at the same time providing an upscale environment, the Cafà © Loco concept should be a formula for success. Pricing will be the key advantage for Cafà © Loco within th e first year. Cafà © Loco must provide theShow MoreRelatedCafe Nero Marketing Plan6124 Words   |  25 Pages Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 4 Marketing Audit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 5 PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 5 Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 8 Micro Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 10 Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....Page 12 SWOT Analysis..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 13 Assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..Page 14 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Page 15 StrategyRead MoreCafe Marketing Plan4008 Words   |  17 PagesExecutive Summary The purpose of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals detailed in the Andes Cafà © and Art Lounge business plan a success. 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Ergonomics and Warehouse Staffs-Free-Samples-Myassignmenthelp.com

Question: Write a report on Ergonomics and Warehouse Staffs. Answer: Introduction: The recent world is experiencing a greater shift toward expanded market economy indication more of demand both in national as well as international economies of the world. The reason behind this are increased innovation and technology and decreased difficulty in producing more of goods and service and transporting them to distant places. These require huge production mostly in retail, industrial sectors and different service sectors. These sectors are contributing largest to the gross domestic production of nation. One such large producer company Amazing Suppliers is the topic of our discussion. The firm is well known for its production of varied goods directly to the public through virtual markets like online shopping method. Recently the firm is on the verge of booming its production stemming from greater demand and business operation. This has led to extensive working hours for the warehouse staffs who work rigorously almost 24 hours. Moreover the larger operations has also kept t he administration workers engrossed in working for almost 12 hours. This has generated considerate amount of health issues that poses serious challenge toward productivity of the workers in the long run Kogi 2012). This owes much importance due the fact that increased health problems among workers would reduce the workforce and hampered production that further affects the business growth and profitability of the firm on the face of rising demand. This evokes the importance of letting the board of directors know about the issue so that with proper policies and rules the forecasted problems can be averted in order to maintain smooth production over time. The paper aims to highlight such aspects of the problem in form of a report to the higher authority with making proper suggestions, advices and recommendations outlining the problems and its solutions. Challnges Of Warehouse Staffs Almost every developed country of the world has one shift worker among every five workers and the shift span includes 12-24 hours f working eve in nighttime. Amazing suppliers decision to make their workers work for 24 hours that creates much concern for the workers personal, social as well as professional life. Generally warehouse workers are exposed to various risks such as exposure to fire, complex and harmful chemical component, hazardous substances, electricity, gas and risks of physical injury related to manual handling of heavy equipments. Apart from these, there are some problems that is inflicting threat to the workers quite slowly through invisible and long run impact of the heavy workload. Few of the common threat for the workers committing excessive physical as well as mental work are sleeping disorder, weariness, mental illness, cardiovascular diseases, and gastrointestinal disorder (Levanon et al. 2012). Moreover the extensive research shows that excessive pressure on h ealth due to shift work poses threat of risks regarding child bearing of the women through disturbed menstrual cycle. Huge stress results from impact of night shift on the family life of workers. The phenomenon is worsened through higher rates of abortion, low weight in birth deformity and prematurity. It affects the male fertility and reproduction system as well The extensive survey of the general lifestyle of 12 hours shift workers report the problems of following side effects: Increasing rate of obesity Greater chances of heart attacks and other heart diseases Gastric and indigestion problems Higher intensity of mood swings More prone to accidents More family issues Increased diabetes Chronic fatigue Increased abuse from Substances. On the other hand, the 24 hours workers who are biggest victim of loss of sleep calls for some addition t these health risks- Loss of memory Disruptive health functioning Depressed immunity system Loss of attention Psychosis and other psychological issues. Extent And Impact Of The Problem: extent: In almost every workplace adverse health conditions related to occupation have been common leading to occupational diseases. The occurrence and severity are correlated with the extent of the exposure to factors related to physical, biological, chemical, psychological, ergonomic and mechanical. Extent of such factors is more prone to characteristics of the occupational health issues. The workers who are working for 24 hours incessantly are subject to various health issues that follows some common characteristics. Most of the complaints coming as the shift workers lowered performance are due to irritation nervous failure with chronic anxiety and more stress in the rigorous working process leading to mental deterioration. This disrupts the social and personal life of the workers creating further chain of issues feeding into the problem more. The driving reason behind such are deficit in sleep and chronic fatigue resulted from circadian rhythms, neuroticism. This is leading to higher absenteeism requiring for psychopathic drugs. The International Agency on Research on Cancer (IARC) classified that the shift work and resultant circadian rhythm disruption lead to the most dreadful disease cancer promoting malignant tumors in multi-factorial ways (Levanon et al. 2012). Common ailment extended almost every workers of group of workers are metabolic disorders evident in form of abdominal obesity, reduced cholesterol, increased glucose level are common. These combined with type 2 diabetes and cardio problem have led to higher public health risk environment in the warehouse. The rigorous shift works of the warehouse staffs as well as the administrative workers lead to break in meal time synchronizations impacting the health. The workers ignore the modification regarding their requirement of total energy intake and composition of meal. The pertain to intake unhygienic fat foods that also in improper times leading to gastrointestinal disorders and chain wise problems like fever, weakness, indigestion and infections. Impact: The very fact that severe health issues sourced from occupation can disrupt the health functioning of workers in warehouse, it can also be established that work-relatedness of diseases connected with work varies in degree based on the work. More than occupational hazards, work-related health issues are more frequent in occurrence (Levanon et al. 2012). The extrinsic factors of risk and intrinsic factors combine to interact into evident health issues. Some of them are: Behavioral responses, hypertension, psychosomatic illness, coronary heart disease, chronic respiratory diseases and locomotors disorder. The work conditions in the warehouse to which employees are exposed throughout the day often lead to aggravation of pre-existing health issues. Exposure to complex chemical substances like chlorinated hydrocarbon can generate hepatic dysfunction (Kogi 2012). Bronchial asthma can be accelerated for excessive exposure to dust. Moreover, excessive contact to inorganic mercury, cadmium and other metallic hazardous substances can aggravate the renal diseases of the staffs. Combination of occupational hazards results into synergistic impacts on the workers which is more prominently hazardous than summative individual exposures of them. Susceptibility of the workers to individuals differs based on the genetic formation as well as the occupational structures. Genetic factors play important role in individual susceptibility. Advice: The challenges affecting the health of workers evokes concern as the deterioration of workers health leads to high en, lower production and loss of output as well as supply of the company leading to greater loss of profit and market share of the firm. It is advised to the board of directors to take note of the issues that concern the health of the employees that has positive correlation with the productivity and growth of the company. The firm should be responsive to the fact and act pro-active to avert the issues in order to ascertain continued production. It can employ different tools, analysis and methods of cognitive testing in order to detect the prevalence of the problems of fatigue and sleep disorders among workers as well as assess the severity caused from long working hours.. This poses importance in order to put forward the solution and cure to the affected workers (Grajewski, Grski, Zawadzki and Hamrol 2013). Multi-latency Tests: It is tool that diagnoses disorders in sleep. It measures the elapse in time between nap period in the start of the daytime and the first sign of feeling sleepy which is also known as sleep latency. The test result helps in concluding the sleepiness that workers are affected with. Greater the sleepiness higher the speed they fall asleep. The test is useful in testing for the presence of narcolepsy This evidently differentiates between whether the staffs are inflicted with physical weariness or excessive daytime sleepiness caused from other factors. It also helps in detecting whether treatments focused at breathing disorder are effective or not. In terms if REM sleep and other brain patterns how fast one sleeps is well assessed by the test. The test conducts 4 to 5 naps with 20 minutes duration every two hours apart to study an overnight sleep pattern (Trotti, Staab and Rye 2013). The test scores falling within 5 indicates severity of the issue whereas 5-10 indicates troublesome condi tion faced by the individual. Values falling within 10-15 refers to condition that is manageable and values ranging within 15-20 indicates excellent situation of the workers (Cai et al. 2013).. These tests rightfully can help to detect the severity as well as probable population affected that would allow the firm to go for change of strategy or policies in order to produce efficiency through workers. Epworth Sleepiness Scale: Dr. Murray Johns first introduced the scale in Australia in the year 1991. It is a measure to quantify the sleepiness felt by the workers in daytime. The process follows answering of brief questionnaire. The test can help in detecting or diagnosing whether the workers suffer from sleep disorders. The questionnaire focuses on finding out the rate of falling asleep of the workers in eight different situation of daily lives of the people. The range of the probability vary from 0 to 3 (Doneh 2015). The individual scores obtained from eight different questions are summed up to derive one single number corresponding to the scale of the test. The values of the overall test falling within 0-9 are considered to be normal whereas at the extreme cases lies within 10-24 requiring immediate and thorough medical aids. The values falling between 11-15 indicates mild and moderate rate of sleep apnea and refers to severity where value lying above 16 refers to narcolepsy or severe sleep apnea (Doneh 2 015) Solution: The biggest solution to these health issues can be in form of preventing the occurrence of such problems. The prevention can be followed in three stages: Primary Prevention: This kind of prevention focuses on reducing the optimum risk that can cause severe diseases. This would require reduction in the magnitude of exposure to various hazardous substances. The reductions are required to be managed by the hygiene personnel in the industrial sectors. The reductions can be best achieved if the production technique follows transformation in the production process following technologically sound infrastructure. Elimination of substances are not end in itself as it requires usage of protective equipment that can take care of the general wellbeing of the workers exposed to working environment for 24 hours. Rotation of the shift workers based on area is also good way out (Morag and Luria 2013). Secondary prevention: The identification of the existing health problems and extent of them are very important. For this the firm can go for various testing of cognitive state of mind of the workers based on the multi sleeping latency test and Epworth sleeping scale. The scores and results obtained help the authority to know how the tedious long working hour are depreciating the human capital in terms of loss of productivity. The surveillance process is important part of this stage of prevention. Some of the issues can be indicative of failure in the first stage of prevention but at least that can be corrected in this stage with proper care policies. Tertiary Prevention: It includes the minimization of adverse impacts of the exposure to health disease through treatment and medication (Morag and Luria 2013). This targets the reduction and limitedness of the symptoms minimizing the injuries caused to body and maximize capacity to function smoothly. Recommendation Early detection of occupational diseases: The firm should be pro-active about the problems its employees are facing while contributing for the huge production it demands from them. With the help of proper medical assistance and treatment provision, the earlier detection process should be ascertained (Morag and Luria 2013). This require the firm to invest more in the health services in favor of the staffs prone to more risks due to continuous pressure and workload. Occupational ergonomics: Ergonomics is branch of science that deals with optimization of overall well-being and performance of the workers through creating understanding of the humans interaction with other elements in the system applying theory, methods, data and designs (Arezes, Dinis-Carvalho and Alves 2015). It rightly shapes up the requirements and goals of safety and health wellness to be maintained in the workplace while maintaining higher productivity (de Guimares 2015). This would help in collecting information about the situation workers face so that correct advice can be forwarded. It greatly helps in communicating with the management team so as to make improvements in the workers conditions benefiting them overall. Occupational safety and accident prevention: Maintaining the safety in the warehouse-working environment is one of the important recommendations (Carayon et al. 2015) . Prevention of accidents is also required t maintain workplace safety. The firm should be able to develop a program planned centralized to control possibility of different health hazards issues affecting the workplace efficiency (Levanon et al. 2012). This would require not only keeping the equipments and work environment free but also be ready to make others access to support different cost approach. Health education: The biggest changes the company can do is to create awareness among the employees through providing them training and making them aware of the side effects of the exposure to hazards or even rigorous working. This would allow the workers to take corrective measures to deal with own problems on the first hand (Morag and Luria 2013). The workers having proper knowledge of the outcomes of excessive working for long hours can actually help them to avoid many health issues following proper care and cure. Conclusion From the discussion it is evident that amazing suppliers are in need of huge production and this would require more workforce to be available. If the firm does not go for new employment or hiring then it has to make extensive use of the existing staffs leading to excessive workload of 24 hours shift. What has been found that over the long run this would depreciate the capability of producing efficiently by the workers and more absenteeism, drop outs would increasing hampering the production of the firm which is not viable in the phase of growing demand and expanding market share. Hence the dreadful impacts of the tedious long working hours should be identified and replaced with newer relaxed policies combined with adequate medical aids provided by the firm in conducting tests to detect the problem and treatments with proper medication. With the help of ergonomic designs the firm comes up with few policies that boosts the efficiency than reducing it. References Arezes, P.M., Dinis-Carvalho, J. and Alves, A.C., 2015. Workplace ergonomics in lean production environments: A literature review.Work,52(1), pp.57-70. Cai, S.J., Chen, R., Zhang, Y.L., Xiong, K.P., Lian, Y.X., Li, J., Shen, J.C. and Liu, C.F., 2013. Correlation of Epworth Sleepiness Scale with multiple sleep latency test and its diagnostic accuracy in assessing excessive daytime sleepiness in patients with obstructive sleep apnea hypopnea syndrome.Chin Med J (Engl),126(17), pp.3245-3250. Carayon, P., Hancock, P., Leveson, N., Noy, I., Sznelwar, L. and Van Hootegem, G., 2015. Advancing a sociotechnical systems approach to workplace safetydeveloping the conceptual framework.Ergonomics,58(4), pp.548-564. de Guimares, B.M., 2015. Ergonomics and workplace adaptation to people with disabilities.Work,50(4), pp.607-609. Doneh, B., 2015. Epworth Sleepiness Scale.Occup Med (Lond),65, p.508. Ehrensberger-Dow, M. and O'Brien, S., 2015. Ergonomics of the translation workplace.Translation Spaces,4(1). Grny, A., 2012. Ergonomics in the formation of work condition quality.Work,41(Supplement 1), pp.1708-1711. Grajewski, D., Grski, F., Zawadzki, P. and Hamrol, A., 2013. Application of virtual reality techniques in design of ergonomic manufacturing workplaces.Procedia Computer Science,25, pp.289-301. Huang, L., Zhou, J., Li, Z., Lei, F. and Tang, X., 2012. Sleep perception and the multiple sleep latency test in patients with primary insomnia.Journal of sleep research,21(6), pp.684-692. Kogi, K., 2012. Practical ways to facilitate ergonomics improvements in occupational health practice.Human factors,54(6), pp.890-900. Levanon, Y., Gefen, A., Lerman, Y., Givon, U. and Ratzon, N.Z., 2012. Reducing musculoskeletal disorders among computer operators: comparison between ergonomics interventions at the workplace.Ergonomics,55(12), pp.1571-1585. Makhbul, Z.M., Senik, Z.C. and Abdullah, N., 2013. Ergonomics and Stress at the Workplace: Engineering Contributions to Social Sciences.Jurnal Pengurusan,37(1), pp.125-131. Meinert, M., Knig, M. and Jaschinski, W., 2013. Web-based office ergonomics intervention on work-related complaints: a field study.Ergonomics,56(11), pp.1658-1668. Morag, I. and Luria, G., 2013. A framework for performing workplace hazard and risk analysis: a participative ergonomics approach.Ergonomics,56(7), pp.1086-1100. Onen, F., Moreau, T., Gooneratne, N.S., Petit, C., Falissard, B. and Onen, S.H., 2013. Limits of the Epworth Sleepiness Scale in older adults.Sleep and Breathing,17(1), pp.343-350. Pheasant, S. and Haslegrave, C.M., 2016.Bodyspace: Anthropometry, ergonomics and the design of work. CRC Press. Radjiyev, A., Qiu, H., Xiong, S. and Nam, K., 2015. Ergonomics and sustainable development in the past two decades (19922011): Research trends and how ergonomics can contribute to sustainable development.Applied ergonomics,46, pp.67-75. Rozlina, S., Awaluddin, M.S., Hassan, S., Abdul, S. and Norhayati, Z., 2012, July. Perceptions of ergonomics importance at workplace and safety culture amongst Safety Health (SH) Practitioners in Malaysia. InProceedings of the World Congress on Engineering(Vol. 1, pp. 4-6). Trotti, L.M., Staab, B.A. and Rye, D.B., 2013. Test-retest reliability of the multiple sleep latency test in narcolepsy without cataplexy and idiopathic hypersomnia.Journal of clinical sleep medicine: JCSM: official publication of the American Academy of Sleep Medicine,9(8), p.789. Wu, S., Wang, R., Ma, X., Zhao, Y., Yan, X. and He, J., 2012. Excessive daytime sleepiness assessed by the Epworth Sleepiness Scale and its association with health related quality of life: a population-based study in China.BMC public health,12(1), p.849.

People for companionship Essay Example

People for companionship Paper By the time we meet Stephano and Trinculo we see a new side of Caliban. In the scene when we first see them we realise that they are in fact drunkard fools. We first think that Caliban is very gullible as he starts to worship Stephano and swears to kiss thy foot. This shows his absolute devotion to people. Some might say that he is dependant on others, yet I disagree. I feel that he is capable of being independent, in spite of that he prefers to be around other people for companionship, as he gets lonely. His kindness is also shown as he says to Stephano: Ill show thee the best spring. Ill pluck thee berries.  Ill fish for thee and get thee wood enough.  A plague upon the tyrant that I serve;  Ill bear him no more sticks, but follow thee,  Thou wondrous man. (II, ii, 161-165)  This speech shows that what he did when Prospero came to the island was not a one off incident for Caliban to do. In these lines he talks about showing Stephano where the best springs are and about fetching wood. This is very kind as often even tamed human beings arent this kind. At this point the audience start to like Caliban. We will write a custom essay sample on People for companionship specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on People for companionship specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on People for companionship specifically for you FOR ONLY $16.38 $13.9/page Hire Writer However during this quote we realise how intelligent Caliban actually is:  The dropsy drown this fool. What do you mean  To dote on thus luggage? Lett alone,  And do the murder first. If he awake,  From toe to crown hell fill our skin with pinches,  Make us strange stuff. (IV, i, 229-233)  This is taken from the part of the play when Caliban, Stephano and Trinculo are going to murder Prospero. This shows Calibans intelligence as in the cave he is not fooled by the rich garments and senses that they are a trick. This shows his intelligence is above Stephanos and Trinculos as they are fooled by the clothing. This makes the audience actually start to respect Caliban. We also see his intelligence when he feel that to kill Prospero they must obtain his books as with them he is a threat and without them he is not. From the lines at the top of this essay (A devil..never stick[IV, i, 189-190]) we can really understand one of the plays main themes. This is of course the nature/nurture argument. This is based on the fact that even though Prospero has supposedly tamed Caliban he feels that he has been unsuccessful. He feels this as Caliban really still relies on his natural instincts, even though he has supposedly been nurtured. Prospero feels that this is bad and that to be considered good and liked by people you must have been nurtured. You can however argue that even though Caliban relies on his natural instincts he is infact better than Antonio. This is true as Antonio is planning to kill Alonso and he has already overthrown Prospero and basically left him for dead. These deeds have all been achieved by planning and scheming, and not by natural instincts like all of Calibans deeds have been. This was an argument that was being debated at the time of the play and most people at that time thought that nurture was better than nature. I feel that Shakespeare felt the opposite way about this argument and by doing this play he was showing a new side to the argument. In the closing stages of the play Caliban realises that Stephano and Trinculo are not worthy of worship as at the end he says:  What a trice double ass  Was I to take this drunkard for a god,  And worship this dull fool. (V, i, 295-297)  After this Caliban is set free. This is lucky for him, as Prospero has mistreated him for a very long time. You also could argue that it was to avoid trouble that Caliban apologised, however this is unlikely as I feel that Caliban is a kind creature that is misunderstood. I think that Shakespeare wanted us to like him too; and for his audience at the time, he wanted them to realise their prejudice against people that looked unusual or different and change their views. Therefore Shakespeare didnt want us to have the same opinion of Caliban as Prospero.

Black Psychology Essay Example

Black Psychology Essay The mission of policemen in America is to serve and protect, but if one reviews the recent history of the police force across the country, one is forced to ask: who is doing the protecting? Africans in America are far too often the victims of police violence, and very infrequently the beneficiaries of it. The police force exists as part of the distorted view of life given to us by the ruling elites. At the root of this twisted unreality is a social system based on economic and racial control. The police force itself is not an inherently evil thing, just a tool to enforce this control. Their effectiveness in maintaining this control would be far less effective if the ideologies underlying the control where not in place. These ideologies are multi-faceted; I will merely bring out a few here. Thefirst is the ideology of blaming the victim, which is the subject of a book by the same name. Blaming the victim holds, quite innocuously it seems atfirst, that people ought to be held personall y responsible for their actions. The logic goes: if you commit a crime, you ought to suffer the consequences. Secondly, the social order defines what crime is. Most often criminal behavior has little to do with absolute standards of justice and more to do with who has the money to justify and sanitize their illegal behavior. White-collar criminals engage in far more heinous behavior without getting caught than the criminals who commit muggings, theft, or drug sales. Thirdly, criminalization of certain behaviors has racial undertones-the overwhelming public perception of crime is linked with people of color, most specifically black males. These all have implications for the sanctioning of violence by the police force. In thefirst place, blaming the victim allows policemen to engage in any action that escalates the level of violence, if it can be demonstrated that such a use of force was necessary to subdue the criminal. Using

Lagosuchus - Facts and Figures

Lagosuchus - Facts and Figures Name: Lagosuchus (Greek for rabbit crocodile); pronounced LAY-go-SOO-cuss Habitat: Woodlands of South America Historical Period: Middle Triassic (230 million years ago) Size and Weight: About a foot long and one pound Diet: Meat Distinguishing Characteristics: Tiny size; bipedal posture; long hind legs About Lagosuchus Although it wasnt a true dinosaur, many paleontologists believe Lagosuchus may have been the genus of archosaur from which all dinosaurs subsequently evolved. This tiny reptile certainly had plenty of dinosaur-like characteristics, including long legs, large feet, a flexible tail, and (at least some of the time) a bipedal posture, giving it an uncanny similarity to the first theropods of the middle to late Triassic period. If you doubt that a mighty race of dinosaurs could have evolved from a tiny creature that weighed about a pound, keep in mind that all of todays mammalsincluding whales, hippopotamuses, and elephantscan trace their lineage back to comparably tiny, shrew-like mammals that scurried under the feet of huge dinosaurs a hundred million years ago! (By the way, among paleontologists, the genus Marasuchus is often used interchangeably with Lagosuchus, since its represented by more complete fossil remains.)

How does your research into Customer Relationship Marketing confirm or Essay

How does your research into Customer Relationship Marketing confirm or contradict this statement - Essay Example This paper demonstrates that all the aspects have a great bearing in establishing customer relationships through marketing and sales. Considering these aspects and studying its components comprehensively will give an organization an edge on formulizing and strategizing an approach to the market it targets in general. Offensive marketing is a strategy used to generate more revenue or acquiring new customers and sales. On the other hand, relationship marketing focuses more on retention. Marketing strategies like this are commonly used for acquisition and retention of customers. It is important for the company to generate more revenue by getting new customers and in the process have a larger share in the market. Maintaining and keeping these customers loyal is another story. This is why, we have to study the market we want to target. This is because business to business relationships and end users or consumer relationships, should have different experiences. A divided number of percenta ge in the end user market has their own unique needs. This goes for organizational and business needs as well. Having this as a fact, relationship marketing and management should be diverse and flexible in order to meet standards and needs of every unique customer. Relationship marketing and its management starts from the acquisition of new customers, or one time purchase transactions. It is important for an organization to know the differences and similarities in the buying behaviour in order to accommodate this one time or first-time transactions.